The Creator

Zorya begins with Leïla, and with a conviction she has never let go of: a gown is built around the woman who will wear it, never the reverse.

From her ateliers in Sfax and Tunis, she works the way the great houses do. A sketch. A conversation. A first fitting, then a second. Embroidery laid stitch by stitch, volumes sculpted on the stand, surfaces that hold the light and release it as the wearer moves.

Her gowns have accompanied brides, red carpets and international stages, among them the finalists of Miss Europe Continental. Each one leaves the atelier the same way: signed, and made for one woman only.

Leïla Jmal Ben Hlima

Founder & Creative Director